International Business: Themes and Issues in the Modern Global Economy

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its impact on international business. By doing so, it is entirely unlike other books on the subject.
International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information,,, economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach    , International Business provides students with an integrated overview of the field that is both theoretical      and highly practical.
Case-studies include:
· aiding the globalization of SMEs: the OECD's Bologna Charter
· China and the WTO
· the pharmaceutical industry and the developing world
· RUGMARK: social labelling in action

تكلفة الشحن
موعد التسليم جاهز للشحن في 3-5 أيام عمل
موقع المتجر Cairo, مصر

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